What is google algorithm?

What are Google Algorithms?

Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). In its early years, Google only made a handful of updates to its algorithms. Now, Google makes thousands of changes every year.

Famous Google Algorithms are

GOOGLE PANDA

PENQUIN

HUMMING BIRD

MOBILE

RANK BRAIN

MEDIC

BRET

CORE UPDATE

1.GOOGLE PANDA:

1. A new search algorithm named as panda. Was introduced On February 23, 2011

2. This algorithm was implemented with a motive to provide the most relevant and appropriate search results.

3. Earlier Google Panda was named as "Google Farmer" when it first came out, as it affects the content farm. It was later officially named as Panda by one of its creator Mr. Navneet Panda.

Purpose:

The main purpose of Panda is to provide high-quality content site and lower -down low-quality content site.

Aim

It aimed to improve the ranking of such High-Quality website in search engine result.

2.PENQUIN

Google Penguin 4.0 is the latest update of Google SEO in April 2012 , algorithm on how the websites will be ranked in the search engine result pages (SERPs).

Purpose:

1. Google introduced the admired Penguin algorithm to detect and report spam content on search engines.

2. Google’s Penguin algorithms have affected many businesses who have content, blogs and articles on their website.

3. It improves the quality of search

4. Reduce the impact of certain type of SEO tactics

Aim

Buying links or obtaining them through link networks designed primarily to boost Google rankings.

3.HUMMING BIRD

“Hummingbird” is the name of the new search platform that Google is using as of September 2013 The Hummingbird update was a major update to Google's search algorithm since the 2010 "Caffeine Update".

Purpose

1. The purpose of Hummingbird is paying more attention to each word in a query

2. It takes into consideration the specific question rather than key words

3. The Hummingbird approach should be inspirational to anyone managing and planning content

4. It is designed to answer their needs ,not just provide them with Facts.

Aim

The goal is that pages matching the meaning do better, rather than pages matching just a few words.

4. MOBILE

Google Analytics is quite capable of tracking the behavioral aspects of your Mobile App users, and follow an event-based tracking approach to capture all user interactions. Use Google Analytics for Mobile Apps to measure and optimize user acquisition and engagement with mobile apps.

Purpose: Google Analytics for Mobile Apps enables you to:

1 Understand the number of users in your app, their characteristics, and where they come from.

2 Calculate what actions your users are taking.

3 Measure in-app payments and revenue.

4 Customize reports specific to your business.

5 Visualize user navigation paths.

6 Slice and dice your data to understand different user groups' behavior

7 Leverage Google Analytics data in other Google products.

Aim

It provides couple of reports around your App Store Referrers and can very well track the acquisition campaign.

5.RANK BRAIN

The Google Rank Brain algorithm was put online in April 2015, but it was not released until October 2015 by a Bloomberg article in the world. Rank Brain is an artificial intelligence (AI) program used to help process Google search queries.

Purpose:

1 Rank Brain uses artificial intelligence to embed vast amounts of written language into mathematical entities, called vectors, that the computer can understand

2 We can also be aware of how to optimize rank brain Algorithm.

3 Google utilized its basic algorithm to determine which results to show for a given query.

4 query to determine the searcher’s true intent factors such as searcher, personalization.

Aim

The algorithm then takes it from there, calculating and teaching itself over time to match a variety of signals to a variety of results and to order search engine rankings based on these calculations.

6.MEDIC

Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you.

Purpose

1.It is evident that if you own any business online or offline, you are keen to understand your consumers’ behavioral patterns, preferences, attitude, and choices.

2.In case of a physical store, you can personally observe your consumers’ behavior.

3.But if you host a business online then, you might want to use google analytics for website to know your consumers’.

For an online business, the valuable insights which are available at your fingertips include:

4.Your site interface

5.Customer behavior

6.Where do they come from, etc.

Aim

However, to grow your user base and business further, understanding these simple basics of your online business and audience is crucial.

7.BERT

BERT stands for Bidirectional Encoder Representations from Transformers.

Purpose

1.Google improved its understanding of natural language.

2.Google described BERT as its “biggest leap forward in the past five years.”

3.BERT was a ‘query understanding’ update. This means Google got better at identifying nuances and context in a search and surfacing the most relevant results.

4.Focus on content

5.Responding the intent for user.

Aim

It helps the competitor movement for keyword ranking,awareness content,snippet ownership.

8.CORE UPDATE

Google started to roll out the major update to its algorithm on the 4th of May its called core update. It is the largest change of the year and affects lots of websites all over the world.

Updates The following are the changes in the Google May Core 2020 Update.

1.No-follow links to be considered for the ranking.

2.Relevant and unique content will beat high-quality websites.

3.Local searches are in the red zone.

4.Health websites will be affected.

5.Google's May 2020 update is not for specific region, language or category.

6.Websites with fewer contents will be affected.

7.Identify this update with its traffic and fluctuations in the ranking.

8.Don't fix anything without research.

9.Follow the EAT formula to recover.

Result

Some people also claim that 90% of their organic traffic gets affected. Google also gave advice for the websites that are affected negatively.

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